We improve the quality of your life.
Based on holistic approach we adapt every case strategy to your individual needs in terms of sleeping, living, nutrition, supplementation, training and psyche.
Sports-Med is a family, local company working with patients from all around the world.
Sylwester and Wiktoria called me one day and said: “Michał, we need to increase conversion and build a better experience during patients’ research”. It was such an opportunity to validate the existing business model, strategy and propose a new plan to grow in the next few years.
Details
The goal was to make a strong research phase deeply diving into users’ needs and present useful product adjusted to the target.
My role was a Lead Product Designer and I’ve designed the particular strategy to discover details we need to pay attention to.
Scope
Product Analysis, Product Discovery, Workshops, UX Interviews, UX Evaluation, UX Design, Unique Value Proposition, UI Design, Delivery, Handovers
Lenght
4 Months
16 One Week Sprints
Increase conversion of making an appointment and provide more comprehensive details to the end-users.
Main challange was something we had to determine at the beginning of our cooperation. Stakeholders weren’t fully aware of the problem as well as the design process and they came up with idea of redesign the website.
We noticed the problem is deeper and we need to dedicate our whole time to find out what patients want to see on the website and how they want to make an appointment. At the same time Sports-Med decide to try to build a part of passive income in terms of courses, books and other digital goods.
Working as tight as possible with Stakeholders, inquiring, proactive approach based on business benefits.
Main challange was something we had to determine at the beginning of our cooperation. Stakeholders weren’t fully aware of the problem as well as the design process and they came up with idea of redesign the website.
We noticed the problem is deeper and we need to dedicate our whole time to find out what patients want to see on the website and how they want to make an appointment. At the same time Sports-Med decide to try to build a part of passive income in terms of courses, books and other digital goods.
Principle #1
Talk with end-users to get to know the best possible solutions
We decided to go further with UX Research and talk with patients about what they need in terms of Sports-Med website, processes and all things related with the brand.
Principle #2
Combine all perspectives in one comprehensive product
We decided to go further with UX Research and talk with patients about what they need in terms of Sports-Med website, processes and all things related with the brand.
Principle #3
Confront immediately a few points of view using Workshops
We decided to go further with UX Research and talk with patients about what they need in terms of Sports-Med website, processes and all things related with the brand.
Principle #4
Provide insights for product, brand strategy - not only for website
We decided to go further with UX Research and talk with patients about what they need in terms of Sports-Med website, processes and all things related with the brand.
We worked in a full design process, which helped us to manage the project from defining goals to results optimization.
Final Results
We revealed the truth from the UX Research phase and designed well-adjusted solution to the patients.
Main challange was something we had to determine at the beginning of our cooperation. Stakeholders weren’t fully aware of the problem as well as the design process and they came up with idea of redesign the website.
We noticed the problem is deeper and we need to dedicate our whole time to find out what patients want to see on the website and how they want to make an appointment. At the same time Sports-Med decide to try to build a part of passive income in terms of courses, books and other digital goods.
60+
Screens Designed
16
One Week Design Sprints
20+
Call & Meetings
15
One Week Design Sprints
X
XX
3
Comprehensive Product Reports with Insights & Recommendations
Curious how does it look for real?
See Sports-Med online
Michal made a real makeover not only for our make an appointment service, but also in terms of the strategy, the way of thinking about digital presence and pushed forward our business.
Sylwester Kłos
Founder and Co-Owner, Sports-Med
