Challenge
Find a way for passive income.
Fill the calendar and rise the prices.
Other projects. Where pixels speak for themselves. Selected
works. Pure design. No bullshit.
Other projects. Where pixels speak for themselves. Selected works. Pure design. No bullshit.
When Sylwester and Wiktoria reached out to me, I saw a chance to do more than just fix immediate issues.
It was an opportunity to validate their existing business model, redefine their strategy,
and craft a roadmap for sustainable growth in the coming years.
There are the projects that don't need a 20-page case study to make a point. Screens, flows, visuals, straight to the essence. Some are experiments, some went live, all show how I think and design. A collection that proves good design speaks louder than slides.
Background. Working
as tight as possible
with Stakeholders.
Background. Working
as tight as possible
with Stakeholders.
Background. Working as tight
as possible with Stakeholders.
Background. Working as tight as possible with Stakeholders.
They initially approached me with a straightforward request to redesign their website. However, I quickly identified that the problem went far deeper. Our focus shifted entirely to understanding what patients truly needed—what information they sought on the website and how they preferred to book appointments.
They initially approached me with a straightforward request to redesign their website. However, I quickly identified that the problem went far deeper. Our focus shifted entirely to understanding what patients truly needed—what information they sought on the website and how they preferred to book appointments.
Role
Head of Product Design
(hands-on)
Responsibilites
Strategy
Vision
Product Design
Project Management
Leadership
Date
2020
Timeframe
12 months
Domain knowledge. Getting insights from
the market.
Domain knowledge. Getting insights from the market.
Domain knowledge. Getting
insights from the market.
Doman knowledge. Getting
insights from the market.
Simultaneously, Sports-Med aimed to diversify their revenue streams with passive income options like courses, books, and other digital products, while also exploring higher pricing strategies to boost margins. It was clear this project was about much more than a redesign - it was a full-scale reimagining of their business approach.
Simultaneously, Sports-Med aimed to diversify their revenue streams with passive income options like courses, books, and other digital products, while also exploring higher pricing strategies to boost margins. It was clear this project was about much more than a redesign - it was a full-scale reimagining of their business approach.
15
Customer Interviews
16
Full Sprints
3
Workshops
30+
Calls & Meetings
Deep Research. Talking
with patients before
and after.
Deep research. Talking with patients before and after.
Domain knowledge. Getting
insights from the market.
Deep Research. Talking with patients before and after.
Our focus shifted entirely to understanding what patients truly needed—what information they sought on the website and how they preferred to book appointments.
Our focus shifted entirely to understanding what patients truly needed—what information they sought on the website and how they preferred to book appointments.
Perceived as Premium Service
Respondents consistently described Sports-Med as a premium offering that significantly improves their quality of life, and many stated they would be willing to pay more for it.
Perceived as Premium Service
Respondents consistently described Sports-Med as a premium offering that significantly improves their quality of life, and many stated they would be willing to pay more for it.
Personalization Drives Value
Patients highly value the ability to exchange meals, access a diverse meal database, and receive individualized plans; more tailored days and visits were suggested as ways to justify higher pricing.
Personalization Drives Value
Patients highly value the ability to exchange meals, access a diverse meal database, and receive individualized plans; more tailored days and visits were suggested as ways to justify higher pricing.
Holistic Care is Essential
Clients emphasized that a comprehensive, holistic approach (diet + supplements + lifestyle) is far more attractive than fragmented services, and adds credibility and trust.
Holistic Care is Essential
Clients emphasized that a comprehensive, holistic approach (diet + supplements + lifestyle) is far more attractive than fragmented services, and adds credibility and trust.
Strong Communication & Support Matter
Fast responses, the ability to shift appointments, WhatsApp contact, and empathetic communication were repeatedly mentioned as major reasons for satisfaction and loyalty.
Strong Communication & Support Matter
Fast responses, the ability to shift appointments, WhatsApp contact, and empathetic communication were repeatedly mentioned as major reasons for satisfaction and loyalty.
Brand Communication Needs Refinement
While the service itself is rated highly, respondents pointed out that the current online and social media communication is chaotic and not aligned with the premium positioning; more patient stories, expert content, and structured processes online are needed.
Brand Communication Needs Refinement
While the service itself is rated highly, respondents pointed out that the current online and social media communication is chaotic and not aligned with the premium positioning; more patient stories, expert content, and structured processes online are needed.
Design process. All dots connected - from insight
to shipped design.
Design process. All dots connected - from insight
to shipped design.
Design process. All dots
connected - from insight
to shipped design.
We moved step-by-step: Preparation + Workshops → Discovery (Personas, Value Proposition, User Story Mapping) → Strategy → UX → UI → Testing & Improvements → QA + Analytics Plan → Handover → Supervising. Ongoing respondent recruitment kept every decision grounded.
We moved step-by-step: Preparation + Workshops → Discovery (Personas, Value Proposition, User Story Mapping) → Strategy → UX → UI → Testing & Improvements → QA + Analytics Plan → Handover → Supervising. Ongoing respondent recruitment kept every decision grounded.
Poprawiamy Twój
komfort życia.
sports-med.pl
Primary Color
#3844D0
Secondary Color
#041E47
Main Orange Color
#F8B272
Dark Background Color
#8A92B6
Light Background Color
#F1F3F9
Main Green Color
#67A58F
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Aa
SF Pro Display
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Aa
SF Pro Display Semibold
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Impact. Calendar fully
booked for months.
Impact. Calendar fully
booked for months.
100%
100%
Team growth
Team growth
2000%
2000%
Sylwester appointment price soared based on my recommendation
Sylwester appointment price soared based on my recommendation
2
2
next projects together
next projects together
Sylwester Kłos, CEO
“Michał made a real makeover not only for
our make an appointment service, but
also in terms of the strategy, the way
of thinking about digital presence
pushed forward our business.”
“Michał made a real makeover not only for
our make an appointment service, butalso in terms
of the strategy, the wayof thinking about digital
presence pushed forward our business.”
“Michał made a real makeover not only for our make an appointment service, but also in terms of the strategy, the way of thinking about digital presence pushed forward our business.”
Sylwester Kłos, CEO
“Michał made a real makeover not only for our make an appointment service, but also in terms of the strategy, the way of thinking about digital presence pushed forward our business.”
Next Case Study
Stop thinking.
Start shipping.
Stop thinking. Start shipping.
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