FOR STARTUP FOUNDERS
Design that ships,
not design that waits.
Design that ships,
not design that waits.
Design that ships,
not design that waits.
I embed with your team, run discovery, build working prototypes, and deliver with your engineers.
One owner, zero hand-off friction, metrics that move.
I embed with your team, run discovery, build working prototypes, and deliver with your engineers. One owner, zero hand-off friction, metrics that move.
Calls on
Async on
Designing in
Prototyping with
Demos via
Calls on
Async on
Designing in
Prototyping with
Demos via
Calls on
Async on
Designing in
Prototyping with
Demos via
Calls on
Async on
Designing in
Prototyping with
Demos via
Our designer hands-off Figma and disappears.
Then your devs have questions, nobody answers, and the feature ships broken - or doesn't ship at all.
Our designer hands-off Figma and disappears.
Then your devs have questions, nobody answers, and the feature ships broken - or doesn't ship at all.
Our designer hands-off Figma and disappears.
Then your devs have questions, nobody answers, and the feature ships broken - or doesn't ship at all.
We don't know if our designer is good or just expensive.
Pretty portfolio, confident pitch - but will they actually move your metrics? You've been burned before.
We don't know if our designer is good or just expensive.
Pretty portfolio, confident pitch - but will they actually move your metrics? You've been burned before.
We don't know if our designer is good or just expensive.
Pretty portfolio, confident pitch - but will they actually move your metrics? You've been burned before.
Design always slows us down.
You need someone who ships at startup speed
Design always slows us down.
You need someone who ships at startup speed
Design always slows us down.
You need someone who ships at startup speed
Marketing has KPIs. Sales has quotas. Design has... opinions?
You can't tell if that redesign actually worked. Design feels like a cost center, not a growth lever.
Marketing has KPIs. Sales has quotas. Design has... opinions?
You can't tell if that redesign actually worked. Design feels like a cost center, not a growth lever.
Marketing has KPIs. Sales has quotas. Design has... opinions?
You can't tell if that redesign actually worked. Design feels like a cost center, not a growth lever.
We did user research. Nothing changed.
6 weeks of interviews, a 50-page report, and zero shipped improvements.
We did user research. Nothing changed.
6 weeks of interviews, a 50-page report, and zero shipped improvements.
We did user research. Nothing changed.
6 weeks of interviews, a 50-page report, and zero shipped improvements.
I've heard these problems
a hundred times. That's exactly
why I work differently.
The full package.
Or just what you need.
The full package.
Or just what
you need.
The full package. Or just what you need.
Take the full package or pick individual blocks. We'll scope it together on our first call. Every deliverable has one purpose: deliver the best possible quality.
Take the full package or pick individual blocks. We'll scope it together on our first call. Every deliverable has one purpose: deliver the best possible quality.
Discovery report
Not a 50-page deck.
A clear document with real findings.
Your North Star document. Everything we're solving, in writing, before we start.
Stakeholder inerviews summarized
Main problems mapped and prioritized
Funnel analysis with drop-off points identified
Funnel analysis with drop-off points
identified
Funnel analysis with drop-off points
identified
My recommendations: what to fix first and why
Baseline metrics documented
Rhytm & Cadence
How we work together.
Defined before we start.
Meeting schedule: who, when, how often
Async rules: Slack channels, response times,
decision-making
Async rules: Slack channels, response
times, decision-making
Async rules: Slack channels, response
times, decision-making
Sync format: Google Meet agendas,
standups opt-in/out
Escalation path: how we unblock fast
One owner (me) - clear accountability
Working prototypes
Not only static Figma files.
Code you can click and test if needed.
Built in Figma Make / Cursor / Claude Code
Built in Figma Make / Cursor / Claude
Code
Real interactions, not mockup magic
Edge cases handled: empty, loading, error states
Edge cases handled: empty, loading,
error states
Edge cases handled: empty, loading,
error states
Shared with team for feedback before dev starts
Faster alignment - engineers see exactly how it works
Design System & Components
Design System
Design System
Built to scale, not thrown
away after v1.
Global components: buttons, inputs, cards, modals
Global components: buttons, inputs,
cards, modals
Global components: buttons, inputs, cards,
modals
Local components: feature-specific patterns
Local components: feature-specific
patterns
Tokens: colors, spacing, typography, shadows
Tokens: colors, spacing, typography,
shadows
Tokens: colors, spacing, typography,
shadows
Responsive behavior documented
Figma library your team can extend
Dev-Ready Specs
Everything your engineers need.
Zero back-and-forth.
All states: default, hover, active, focus, etc.
Responsive breakpoints with exact behavior
Interaction specs: animations, transitions, triggers
Interaction specs: animations, transitions,
triggers
Interaction specs: animations, transitions,
triggers
Analytics events defined (what to track, where)
Analytics events defined (what to track,
where)
Analytics events defined (what to track,
where)
Copy and microcopy
Continuous Discovery Setup
Continuous Discovery
Continuous Discovery
Research that ships,
not research that sits.
Recruitment process (with your help on sourcing)
Recruitment process (with your help on
sourcing)
Recruitment process (with your help on
sourcing)
Interview scripts and usability test scenarios
Interview scripts and usability test
scenarios
User sessions: IDIs, usability tests - I run them
User sessions: IDIs, usability tests - I run
them
User sessions: IDIs, usability tests - I run
them
Insights documented and prioritized
Fast iteration: findings → design → production in days
Embedded in your
team, not an outsider.
Embedded in your team, not an outsider.
Embedded in your team, not an outsider.
Clear rhytm.
We define upfront when we meet, with whom, and how often.
Clear rhytm.
We define upfront when we meet, with whom, and how often.
(A)sync everyday (Slack or any).
Progress visible, decisions documented. Tight with your team.
(A)sync everyday (Slack or any).
Progress visible, decisions documented. Tight with your team.
Daily stand‑up available (length as needed).
Opt‑in/out weekly.
Daily stand‑up available (length as needed).
Opt‑in/out weekly.
Weekly stakeholder checkpoint when helpful.
Weekly stakeholder checkpoint when helpful.
One owner. Crisp yes/no. Minimal ceremony.
One owner. Crisp yes/no. Minimal ceremony.
Top-level pixels by default.
Top-level pixels by default.
Design fast. Tight loops.
Design fast. Tight loops.
Where I fit best
Where I fit best.
Not a fit if you want theatre, pixel‑porn without context, or a six‑month research project before touching the product.
Not a fit if you want theatre, pixel‑porn without context, or a six‑month research project before touching the product.
Pre-seed/Seed
0 → 1
Value prop, prototype fast, ship an MVP
that doesn’t fall apart.
I can act as Product Lead.
Value prop, prototype fast, ship an MVP that doesn’t fall apart. I can act as interim Product Lead.
Value prop, prototype fast, ship an MVP
that doesn’t fall apart.
I can act as Product Lead.
Post-PMF/Growth
1 → N
Fix design debt, refine core journeys,
and lift activation/conversion. High-end
design delivery.
Fix design debt, refine core journeys, and lift activation/conversion.
Fix design debt, refine core journeys,
and lift activation/conversion. High-end
design delivery.
Full-time
Fix & uplift
UX audit, scope sanity, tokens/systems
under the hood. Top-level pixels.
UX audit, scope sanity, tokens/systems under the hood.
UX audit, scope sanity, tokens/systems
under the hood. Top-level pixels.
Project
$15,000
$15,000
One time / 30 days
Fix your biggest problem
Clear scope, timeline, metrics
100% money-back guarantee
Perfect for: onboarding, activation, checkout and more
Fractional Lead Product Designer
$5-14k
$5-14k
One time / 30 days
Ongoing design + product leadership
Starter: ~40h/month ($5k)
Growth: ~80h/month ($9k)
Lead: 3-4 days/week ($14k)
Cancel or pause anytime
Full-time
$200,000
$200,000
I join as a Staff/Lead/Founding Designer
Design + Product leadership
Minimum 12-month commitment
Remote or hybrid
If it’s not working - we cancel before the full year. Hassle-free.
Prices are in USD and exclude taxes. NDAs welcome. Payment upfront — projects 100% upfront; retainers billed at the start of each month.
Invoices monthly (for retainers). Ownership transfers on payment. I don’t work with gambling, predatory finance, or shady stuff.
Prices are in USD and exclude taxes. NDAs welcome. Payment upfront — projects 100% upfront; retainers billed at the start of each month. Invoices monthly (for retainers). Ownership transfers on payment. I don’t work with gambling, predatory finance, or shady stuff.
Prices are in USD and exclude taxes. NDAs welcome. Payment upfront — projects 100% upfront; retainers billed at the start of each month. Invoices monthly (for retainers). Ownership transfers on payment. I don’t work with gambling, predatory finance, or shady stuff.
Questions
founders ask.
Questions founders ask.
How fast can you start?
Usually within 1-2 weeks if there's a slot. Sometimes faster. Let's talk.
How fast can you start?
Usually within 1-2 weeks if there's a slot. Sometimes faster. Let's talk.
Do you do development?
I prototype in Cursor and Claude Code - real, working code devs can inspect. But I don't do production frontend. I design, prototype, spec, and hand off clean.
Do you do development?
I prototype in Cursor and Claude Code - real, working code devs can inspect. But I don't do production frontend. I design, prototype, spec, and hand off clean.
Can you lead product, not just design?
Yes. I've been interim Product Lead multiple times. Roadmaps, prioritization, standups, stakeholder alignment - I can own it all or just the design slice. Your call.
Can you lead product, not just design?
Yes. I've been interim Product Lead multiple times. Roadmaps, prioritization, standups, stakeholder alignment - I can own it all or just the design slice. Your call.
Do you work with our devs directly?
Daily. Slack async, Google Meet syncs. I don't throw files over the wall. I sit in the team.
Do you work with our devs directly?
Daily. Slack async, Google Meet syncs. I don't throw files over the wall. I sit in the team.
We already have a designer. Why you?
I'm not here to replace your team. I'm here to lead it, unblock it, or fill gaps they can't cover. Senior firepower when you need it.
We already have a designer. Why you?
I'm not here to replace your team. I'm here to lead it, unblock it, or fill gaps they can't cover. Senior firepower when you need it.
Do you work with early-stage startups
Yes - from pre-seed to Series A is my sweet spot. I've shaped MVPs from scratch and scaled products post-PMF.
Do you work with early-stage startups
Yes - from pre-seed to Series A is my sweet spot. I've shaped MVPs from scratch and scaled products post-PMF.
Naresh, Engineering Manager at FULL Creative
“His creativity, dedication, and innovative design thinking have been a huge part of our product growth. He’s always pushing the boundaries of what’s possible, and his collaborative spirit makes him such a joy to work with.
Plus, he’s the kind of person who genuinely cares about getting things right, which really shows in his work.”
Case study. Moni AI.
Your in-app assistant.
Case study. Moni AI.Your in-app assistant.
Case study. Moni AI.
Your in-app assistant.
Designed Moniti’s AI assistant to automate workforce scheduling.
Turned a slow, error-prone process into >70% acceptance of AI-generated schedules, boosting adoption and satisfaction across companies.
Designed Moniti’s AI assistant to automate workforce scheduling. Turned a slow, error-prone process into >70% acceptance of AI-generated schedules, boosting adoption and satisfaction across companies.
Designed Moniti’s AI assistant to automate workforce scheduling. Turned a slow, error-prone process into >70% acceptance of AI-generated schedules, boosting adoption and satisfaction across companies.
Pixels don't pay bills.
Let's find what does.
Pixels don't pay bills.
Let's find what does.
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